Skylab and the Science of Engagement
A. Nigl Ph.D. and D. Grey Skylab (www.skylab.world) is one of the world’s most robust, white-labeled social media engagement platforms and was created to leverage the principles of the science of engagement. Its scientific foundation seamlessly integrates and operationalizes the research findings from such disciplines as Social-Cognitive learning, self-reinforcement, and psychological gamification. Skylab serves as a model for a well-founded, scientifically-based, social medi